Some Questions You May Want Answers To...

Below are some questions that I get frequently asked. So, instead of explaining them one by one, I've decided to put them on the website, so you can read them at your convenience and see whether or not we could possibly have a match to work together.

If you have a question that you can't find here, drop me a line at tvarjan@gmail.com. I know here I should give you a "business-like" email, but all my "business-like" emails get forwarded to my Gmail account, because that's the best and most reliable email client (I believe) on the planet. And I want my email to be rather reliable than business-like.

So, let's see...

General FAQs

  1. Why Do Your Clients Hire You?
  2. Does This Stuff Really Work For Our Company?
  3. Shouldn't We First Shape Up Our Operation And Market Only Afterwards?
  4. What Size Of Companies Do You Work With?
  5. What Exactly Is This Integrated Business Development Stuff Anyhow?
  6. Isn't Business Development Just A Fancy, Glorified Name For Selling?
  7. I Have An Ivey League MBA. What Can You Possibly Tell Me About Marketing Which I Don't Know At Least Million Times Better Than You Do?
  8. What Would Good Marketing Offer to My Company?
  9. Don't We Reveal Our Weakness by Hiring a Consultant?
  10. Don't I lose Control by Hiring Outside Help?
  11. We Can Always Use Cheap Telemarketers. Why Should We Waste Our Money on This Marketing Stuff At All?
  12. Isn't Sales A Number's Game?
  13. What's Your Engagement Process?
  14. What Are The Typical Symptoms Your Target Market Suffers From?
  15. How Would You Describe Your Work?
  16. Have You Ever Worked In Sales?
  17. Doesn't This Direct Response Marketing Stuff Ignore Branding?
  18. So, What Results Can I Expect From Working With You?
  19. Many Firms Do Sales And Marketing. What Makes You Different From Them?
  20. What Do You Know about Our Industry?
  21. What about Your Fees?
  22. Why Not Accept Performance-Based Payment?
  23. Does This Direct Response Marketing Stuff Work At All? No One Told Me About It At My MBA Programme?
  24. So, How Do We Benefit From Your Value Based Fees?
  25. Isn't Your Militaristic Approach About Commanding And Controlling Your Clients
  26. How Do You Mean I Get Ripped Off By Professionals Who Charge Hourly Fees?
  27. How Does You Fixed Fee Structure Compare With Time Based Fees?
  28. Can You Guarantee Results?
  29. What about Confidentiality?
  30. As A One-Man Band, Do You Really Have All The Relevant Skills?
  31. Why Would Sizeable Companies With Sizeable Problems Choose A Solo Consultant, Like You?
  32. In Your View, What Skills Should IT Professionals Possess?
  33. Can I Review Your Portfolio?
  34. What's The Difference Between Commodity And Premium Sales?
  35. What's The Difference Between B2B (Business To Business) And B2C (Business To Consumer) Business Development?
  36. What Is The Difference Between Image Marketing and Direct Response Marketing?
  37. I Need Instant Exceptional Results? Can You Do It?
  38. Why Waste Time and Money On This Marketing Stuff? We Just Hire More Salespeople As We Grow!
  39. What Does Your Engagement Flow Look Like?
  40. How Can We Get Started?

Consulting FAQs

  1. If Somebody Paid You $5,000 To Sit Down With You For One Hour, What Would You Tell This Person To Get Great Value For Money?
  2. What's Included In Your Consulting?
  3. Do You Implement Your Recommendations For Us?
  4. Who Handles The Work?
  5. What Are Your Fee Ranges For Consulting?
  6. Why Would We Hire You Instead Of A Full-Service Advertising/Branding Agency?
  7. How Can We Decide Whether We Need A Consultant Or A Subcontractor?
  8. Do You Offer Any Guarantee For Your Consulting Work?

Copywriting FAQs

  1. What Is A Copywriter?
  2. What Do We Have To Consider Before Hiring A Copywriter?
  3. I Know How To Write. Why Would I Need A Copywriter?
  4. Why Can't We Just Hire Someone From Elance?
  5. What Makes You A Better Copywriter Than The Others?
  6. Can You Really Be A Copywriter With English As Your Second Language?
  7. What Are Your Copywriting Fees?
  8. What's Your Cancellation Policy?
  9. What's Your Copywriting Process?
  10. Do You Outsource Copywriting?
  11. What's Your Guarantee For Results On Your Copy?
  12. How Many Copy Revisions Do You Offer?
  13. What Are Your Copywriting Turnaround Times?

Most Important FAQ

  1. What is the question I didn't list here but should have? Email me!